Book Review: MAGA Mindset by Mike Cernovich

Mike Cernovich’s latest book, “MAGA Mindset: Making YOU and America Great Again” dropped last night on Amazon Kindle. His “Trump book,” as Mike’s detractors will probably refer to it, is far more than just a study on Donald Trump. It is an insight into the human condition and the forces that brought Donald Trump the Republican nomination for President. It is a takedown of the dishonest media that tells us what to think, who to believe, and lies to us the entire time. It gives the reader personal strategies and techniques on how to approach life when everything seems hopeless. Even if the name “Donald Trump” makes you shake in disgust, you’re going to learn something from “MAGA Mindset” that benefits you.

Part one of Mike’s book discusses the cultural forces that brought us to the point where even if Donald Trump doesn’t win the Presidency in November, a revolution is in place that won’t go away anytime soon. This includes details on the continued war on men, repeated attacks on free speech, the continued push to keep American society a “globalist” one as opposed to a “nationalist” one, and the systemic oppression of one group people long to deny are oppressed: white men.

This section is where Mike discusses the phenomenon of “cuckservatives,” or people who call themselves conservative but love to betray their own party and ideas to pander at the altars of the Left and Social Justice. He spells out for the culturally blind why “cuckservatives” are rejected by their voter base, and why stronger figures like Donald Trump continue to rise in popularity.

Part two of the book is devoted to the media. If you’ve been following Mike Cernovich’s latest work you know by now he’s scalping media figures left and right these days, and he lays bare to the world just how the media is bought and paid for in this section. Cernovich shows you who’s pulling the strings at the institutions you used to trust, how they’re funded, and how they manipulate you in the modern news cycle. He also discusses how social media has influenced the way traditional news operates, and how one person with enough questions devoted to digging at the truth can obliterate the media’s chosen narrative.

As an aside, you can tell Mike’s studied persuasion heavily if you know where to look. In his film “Un/Convention,” he pre-framed the question of “Who pays for the media’s message? In “MAGA Mindset, he hammers the persuasion home by showing you just how the grand old “fourth estate” has devolved into a machine of paid bloggers.

Part three, “Mindset,” is Mike’s bread and butter. Taking clues from Donald Trump’s prior written and spoken word, and attaching them to concepts in his best-selling book “Gorilla Mindset,” Mike shows you how to use concepts like positive self-talk, thinking big, affirmations, re-framing, and more to elevate yourself to a level where you can succeed in an era where most of your friends on social media are telling you all is lost.

I highly recommend this book, even if you support Queen Meemaw, Gary Johnson, or any other political candidate. MAGA Mindset is about more than Donald Trump, it’s a framework by which you can understand America today, how to survive in a toxic climate of hatred, and rise above it all to be the success you want to be in life.

You can buy the book here. It’s been out less than a day and Amazon already has it listed as a “Best Seller.” And it’s done better sales in less than 24 hours than Hillary Clinton’s latest book. Maybe that serves as enough of an endorsement.

On Trump, Politics, and The Art of the Promo

Mike Cernovich tweeted the following point worthy of discussion.

Politics makes total sense if you watched 80s pro wrestling. You think Hulk Hogan and the Russians hated each other once lights were out?

There was a Republican debate last night, and I’m rather upset that I missed it.  I haven’t watched professional wrestling in a good bit, and I need a good promo fix on occasion.

An in-character interview or monologue.[1] Often includes either an “in-ring interview” or (on television) a skit by wrestlers and other performers to advance a storyline or feud.[1] The act of performing a promo is referred to as “cutting”, as in “cutting a promo.” When the promo is aimed at a specific opponent (which can be an individual, team, or stable), it is said to be cut “on” the target.

Apparently, the Candidates spent the entire debate cutting promos on one another.

Senators Marco Rubio and Ted Cruz, fighting for their political lives, relentlessly demeaned and baited Donald J. Trump at Thursday’s debate, all but pleading with Republicans to abandon a candidate with a long history of business failures, deep ties to the Democratic Party and a taste for personal insults.

Bad move, guys.  Bad move, especially if you’re going after Trump.

At times, the face-off in Detroit also deteriorated into the kind of junior high school taunts that have startled many Republican elders but have done little to dent Mr. Trump’s broad appeal. As Mr. Trump and Mr. Rubio traded insults over their manhood, Mr. Trump recalled Mr. Rubio’s innuendo that Mr. Trump’s “small hands” correlated with another part of his anatomy.

Mr. Trump, who has boasted about his sexual exploits, insisted that nothing was small about him. “I guarantee you,” he continued with little subtlety, “there’s no problem. I guarantee you.”

You can’t cut a promo on a guy who literally learned how to cut pro wrestling promos.  He’s going to beat you every single time.

You know who taught Trump how to cut a promo for this election cycle?  This guy.

courtesy Online World of Wrestling

courtesy Online World of Wrestling

That’s Vince McMahon, for those of you who reading who don’t follow pro wrestling.  He and Trump have done business together on multiple occasions.  Trump Plaza hosted Wrestlemania IV and V, and in 2007, Donald Trump actually faced Vince McMahon at Wrestlemania 23 in the “Battle of the Billionaires.”

They didn’t actually wrestle, but they did get numerous chances to “cut promos” on each other leading to their selected proxies actually fighting at the biggest event in pro wrestling each year.

Trump “won” the debate last night because he spent active time with the biggest professional wrestling promotion in the world, and actually practiced “cutting promos” on people before getting into the Presidential race.  

His speech patterns are absolutely fantastic to analyze, although some say his language patterns are on a fourth grade level.

You can’t get under the skin of a guy who took time to observe and learn how to speak about his opponents in a manner that gets himself over and make the other guy look weak.  That’s what Trump did nine years ago when he sat at the McMahon Family Learning Tree.

If Trump gets the nod from the GOP, or “goes into business for himself,” his opponents are going to need a “promo coach.”

“going into business for yourself”(exp.) — making yourself look good at the expense of your opponent, or changing the scripted outcome of a match on the fly to work in your favor.)

My suggestion would be James E. Cornette, the semi-retired manager of the Midnight Express, Heavenly Bodies, and other pro wrestling talent.  He has a podcast every week where he blasts anything and everything, especially in recent weeks Republicans.  He’s an unabashed Sanders fan and can’t stand Republicans, so I think he’d be up for the job.

“On a personal note to Hulk Hogan, you are a household word, but so is garbage, and it stinks when it gets old too” is a line that’s stuck in my head ever since I saw that back in the nineties.

I had a chance to meet Cornette when he was in Knoxville at a comic book convention, long before Mediation is Dead got started.  We had a mutual friend who made the introduction while my son was in the NICU holding on for his life. He signed a tennis racket that sits in my office.  I couldn’t help but ask him about that particular promo, since it was cut right around the time talent stopped getting talking points and started getting handed scripts.  He was kind enough to tell me the backstory.

Apparently it had started on an internet show WWF had called “Byte This,” and Cornette was told he could say whatever he wanted because practically no one listened and it’d pay him $500.  That last line caught his boss’s attention.  They ran everything by McMahon family attorney Jerry McDevitt, and then flew Cornette to RAW, where his words were typed up and he read them off a teleprompter.  Corny sped up at the end and sounded more irritating because the teleprompter was moving a little too fast for his liking, but he got the last bit out.

Donald Trump has his promo coach a phone call away.

Maybe someone in the Democratic Party should start looking for Jim Cornette’s number.

Regardless, in politics once the lights are out and the heels and faces go home, they all still smile, nod and appreciate “working” the audience.

You can buy the book that gave me the brain reboot to start Mediation is Dead here.

My latest podcast is here.